ei1 eVOLUTION
from expert vendor to trusted partner
Finance & Accounting
The Problem
Amazon Reports your Business as
Three Ledgers: They Never Agree
Order synchronization is a solved problem. Any connector will move orders and quantities into NetSuite. That is not where Amazon businesses break. They break because Amazon hands you three separate views of the same commercial reality, on three different clocks, at three different levels of detail — and no packaged tool reconciles them to a ledger that survives an audit.
Ledger One
Inventory
- Units in FBA, sellable and unsellable
- Units in AWD and inbound shipments
- Supplier transit and 3PL positions
- Returns in process, not yet dispositioned
- Reimbursements, shrink and lost units
Ledger Two
Sales
- FBA, FBM and Seller Fulfilled Prime
- Multi-marketplace, multi-currency
- Promotions and line-level discounts
- Refunds, replacements, chargebacks
- Marketplace facilitator tax
Ledger Three
Payout
- Settlement periods that ignore your close
- Dozens of fee types, netted
- Advertising and coupon deductions
- Reserves and account-level holds
- Cross-border intercompany flows
What it Costs You
Misstated COGS is
Only the First Symptom
You Cannot Price
Without true landed and fully burdened cost per unit, every pricing decision is a guess dressed as a model.
You Cannot Cull
Category-level profit hides the ASINs that consume working capital and return nothing.
You Cannot Forecast
A plan built on a P&L that does not tie to payouts will miss on both revenue and cash.
You Cannot Exit
Diligence will find the gap between the settlement file and the general ledger. It always does.
The Three-Ledger Close is our name for the discipline of tying all three back to one another, every period, with variances explained rather than plugged. It is the foundation of our approach to Amazon accounting.
Matching
ei1 Rule Set One-to-many and many-to-many rules
· tolerances · exception routing · sign-off
Ledger That Ties and explains its own variances
The ei1 Stack
Before the Clever Layers,
The Unglamorous Ones Have to be Right
We spend a lot of time on analytics, planning and advertising. None of it works if the operational core underneath is wrong. Inventory that Amazon holds is still your inventory, still on your balance sheet, and still has to be counted, costed and valued to a standard an auditor will accept. This ei1 Stack is the foundation, and we do not skip it.
Item & Catalogue Architecture
Inventory, assembly and BOM, kit/package, matrix and lot- or serial-tracked items. Multipacks, bundles and virtual variations mapped many-to-one where Amazon sells a pack and you manufacture a unit. Cross-references for UPC, GTIN, EAN, ASIN, and FNSKU identifiers are maintained in the item master, so a SKU means the same thing in the warehouse, the advertising account and the ledger.
Advanced Inventory Management the Floating Warehouse Model
This is where most Amazon implementations quietly fail. We model every place a unit can physically or legally sit as its own location: FBA sellable, FBA unsellable, AWD, inbound shipment plans, supplier transit under the relevant Incoterm, 3PL positions, quarantine and returns awaiting disposition. Transfer and intercompany transfer orders move stock between them with an audit trail. Bin management, inventory status, cycle counting, adjustment approval workflow, reimbursement claim tracking, and min/max, safety stock and reorder point by location
Warehouse Management (NetSuite WMS)
For every unit Amazon does not touch — FBM, Seller Fulfilled Prime, wholesale and your own DTC. Mobile scanning, directed putaway, wave, zone and batch picking, cartonisation, packing stations, licence plates, bin replenishment and carrier integration. The moment a brand adds a second fulfilment path, this stops being optional.
Supply Chain Management
Demand planning with seasonality and promotional lift; supply planning and MRP; distribution requirements planning across locations; supply chain control tower and snapshots for exception visibility. Vendor management, purchase approval, drop ship and special order, blanket POs, container and shipment tracking, and lead-time variability modelled rather than assumed — because on Amazon a stockout is not just lost margin, it is lost rank.
Advanced Manufacturing
Where private label is made to order rather than bought finished. Work orders, routings, work centres and operations; BOM revisions and engineering change control; WIP, backflush and scrap; subassemblies and co-products; actual-versus-standard cost variance by operation. Contract manufacturing handled as outsourced work orders so the cost still lands where it belongs.
Costing, Landed Cost and Inventory Valuation
The part that decides whether your margin is real. Costing method selected deliberately — standard, average, FIFO, LIFO, group or lot — rather than inherited from whoever set the account up. Landed cost allocation of freight, duty, tariff, brokerage and insurance across shipments by weight, value or quantity. Standard cost rollup and revaluation, purchase price and manufacturing variance analysis, in-transit ownership under Incoterms, inventory reserves, obsolescence and net-realisable-value write-downs, and period-end valuation reporting your auditor can tie out.
Order Management & Fulfillment
Allocation and commitment rules, backorder handling, multi-location fulfilment routing, RMA and returns disposition, and OneWorld multi-subsidiary, multi-currency and multi-book accounting for brands selling across borders.
The ei1 Stack
Then the Layers Almost Nobody in this
Market Actually Implements
With the core correct, the Enterprise Performance Management (EPM) layer is where an Amazon business stops being reported and starts being managed. These are the modules our competitors list on a capability page and rarely deliver.
TRANSLATION LAYER
Oracle Integration Cloud
NetSuite Integration Platform
(SP-API · AWD API · SuiteScript · SuiteQL · SuiteTalk REST)
TRANSLATION LAYER
We own and maintain the transformation logic. Native to Oracle Cloud Infrastructure, REST-ready ahead of the NetSuite 2026.1 SOAP retirement, and able to invoke the saved searches that already hold your business logic. The same platform carries B2B and EDI trading partner flows in X12 and EDIFACT, which also supports wholesale and retail trading requirements.
RECONCILIATION
Netsuite Account
Reconciliation (NSAR)
RECONCILIATION
Oracle's EPM matching engine applied to the three-ledger problem. Configurable one-to-one, one-to-many and many-to-many rules, tolerance thresholds, exception routing, approval workflow and a time-stamped evidence repository. Settlement-to-GL, matched and signed off.
ANALYTICS
NetSuite Analytics
Warehouse (NSAW)
Oracle Analytics Cloud
ANALYTICS
Governed warehouse consolidating ERP data with advertising, marketplace, 3PL and external sources into one model, at transaction-line grain. Where landed cost, ad cost and settlement deductions finally meet on the same ASIN.
PLANNING
NetSuite Planning & Budgeting (NSPB)
Oracle Cloud EPM
PLANNING
Driver-based models, rolling forecasts, scenario and what-if comparison, workforce and capital planning, and balance-sheet and cash-flow projection tied to actual financial results. Inventory purchase plans that respect lead times and the cash they consume.
RESOURCING
Advanced Resource
and Capacity Planning
RESOURCING
Matching people, working capital and inventory commitments to the plan — so growth is funded deliberately instead of discovered at the bank balance.
CLOSE
Period Close Management
· Consolidation · Narrative Reporting · Tax
CLOSE
Multi-entity consolidation, intercompany elimination, close task management and board-ready reporting with commentary attached to the numbers rather than pasted around them.
This is the heading
Not every business needs every layer on day one, and we will say so plainly. What we will not do is let you build the core in a way that makes the next layer a rebuild rather than a switch.
ei1 eCOMMERCE DNA
Amazon is Where Most Brands Start
It Is Rarely Where they Should Finish
Our company DNA is eCommerce it is the first word in our own name. We have worked across the arc from the earliest development of the internet to the arrival of AI, and we have watched the same progression play out for brand after brand. A marketplace proves demand. Recognition follows. Then the buyers call, and the brand suddenly needs to be three businesses at once. Most firms serve one stage of that arc and hand you off at the boundary. we carry a brand through all three on one item master, one ledger and one integration philosophy — which is the only way you ever get a truthful comparison of what each channel actually earns.
Chargebacks are the wholesale equivalent of Amazon’s fee schedule: small, relentless, and invisible until someone reconciles them. We treat them the same way — matched, explained & traced to the operational issue that caused them.
What EDI Actually Means
Retail Compliance is Where Your Wholesale Margin Quietly Disappears
Transaction Sets
850 purchase order, 855 acknowledgement, 856 advance ship notice, 810 invoice, 860 change, 852 product activity, 832 catalogue, 820 remittance, 997 functional acknowledgement.
Compliance
Routing guides, GS1-128 and SSCC labelling, carton and pallet structures, appointment scheduling, OTIF measurement and vendor chargeback defence.
Trade Terms
Price lists and customer specific pricing, rebates and trade promotions, deductions and short-pay research, consignment and vendor-managed inventory.
The Ledger
Wholesale revenue, marketplace revenue and DTC revenue landing in one general ledger with a channel dimension — so channel profitability is a report, not a project.
ei1 eMOTIONAL eCOMMERCE
We Build the Storefront & Run the Advertising
Then We Tell You What It Actually Earned
Reliable systems, accounting, and planning provide the foundation for profitable growth. None of it sells a single unit. Amazon is a demand platform before it is a fulfillment platform, and a brand that cannot win the detail page cannot be saved by a clean close. ei1 builds the front of the business as well as the back. Brand registry through Store build, detail page through creative, Sponsored Products through DSP. The clue is in our name: eMOTIONAL COMMERCE came first, before intelligent design and integration, because that is the order in which customers actually experience a brand.
Brand Presence
Brand Registry, Amazon Store build, A+ and Premium A+ content, product photography, video and lifestyle creative.
The Detail Page
Titles, bullets, backend search terms, variation and parentage architecture, review and Q&A posture, and the copy that converts.
Advertising
Sponsored Products, Brands and Display. Amazon DSP for off Amazon reach and retargeting. Budget pacing and dayparting through peak.
Audience & Measurement
Marketing Cloud audiences, new-to-brand tracking, and incrementality testing rather than last-click credit.
Your Agency Optimizes ACoS
We Optimize Contribution
Most sellers run an agency at the front and an accountant at the back, and neither can see the other’s numbers. The agency reports ACoS against revenue, because revenue is the only figure it has. Revenue does not know what the unit cost is, what Amazon charged you to store and ship it, or what came back as a return.
The Usual Arrangement
Agency Sees: Ad spend, Clicks, Revenue
Accountant Sees:The P&L, One Month Later
Neither Sees: Contribution Per Unit
Spend Is Judged on “Revenue”
ei1
One Firm Holds Spend and Settlement
Ad Cost Lands Against the Same ASIN in NSAW
TACoS Tracked Alongside Contribution Margin
Spend is Judged on “Profit”
When the team buying the media is the team that reconciles the payout, an unprofitable campaign has nowhere to hide. That is not a workflow improvement. It is the difference between growing and growing broke!
